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Extended Warranties + 3 Year Allstate Protection Plans*

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90 Day Returns

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Room of Choice Delivery for TVs 55" and bigger**

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Costco Direct Delivery for TVs 55" and bigger**

Up to 4% in Rewards^†

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*On select TVs. **Online only. ^†Terms and conditions apply. See calculator for details.

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Costco Direct

TCL 55" Class - Q77K Series - 4K UHD QLED Smart TV - Allstate 3-Year Protection Plan Bundle Included for 5 Years of Total Coverage*

$299.99

Price valid through 10/26/25

Qualifies for Costco Direct Savings. See Product Details.

TCL 55" Class - Q77K Series - 4K UHD QLED Smart TV - Allstate 3-Year Protection Plan Bundle Included for 5 Years of Total Coverage*

High Contrast HVA Panel - HVA Panel Technology Provides Incredible Contrast for Stunning Pictures
144Hz Native Refresh Rate
Backlit Voice Remote
QLED - Quantum Dot Technology - Vibrant Colors Covering Nearly the Entire Color Space Bringing Images to Life
HDR PRO+ Dolby Vision, HDR10+, HDR10, HLG

Rated 4.2 out of 5 stars based on 125 reviews.

(125)

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Costco Direct

LG 55" Class - UA7700 Series - 4K UHD Smart TV

$309.99

Price valid through 10/26/25

Qualifies for Costco Direct Savings. See Product Details.

LG 55" Class - UA7700 Series - 4K UHD Smart TV

3-Year Warranty
Precision HDR Master Pro - Enhances Video Frame-by-Frame for Sharper Contrast and Vivid Colors
Precision Sound Master Pro - Enjoy Crystal-Clear Dialogue and Immersive Surround Sound
AI Magic Remote - Built-in AI Voice Control to Find Your Favorite Content
Dolby Atmos

Rated 3.5 out of 5 stars based on 44 reviews.

(44)

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Instant Savings

Costco Direct

Samsung 55" Class - Q7F QLED Series - 4K Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

$399.99

Qualifies for Costco Direct Savings. See Product Details.

Samsung 55" Class - Q7F QLED Series - 4K Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

Ultimate UHD Dimming - Adjusts Brightness by Scene
Adaptive Sound with Object Tracking Sound Lite
100% Color Volume with Quantum Dot - Over a Billion Colors that Stay True
4K Upscaling - Upgrade Content You Love in Crisp 4K Clarity
Quantum HDR - Brings Out Hidden Details with Deep Blacks & Bold Contrast

Rated 3.4 out of 5 stars based on 37 reviews.

(37)

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Costco Direct

LG 55" Class - OLED evo AI C5 Series - 4K Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

$1,199.99

Price valid through 11/16/25

Qualifies for Costco Direct Savings. See Product Details.

LG 55" Class - OLED evo AI C5 Series - 4K Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

Precision HDR Master Pro - Enhances Video Frame-by-Frame for Sharper Contrast and Vivid Colors
Precision Sound Master Pro - Enjoy Crystal-Clear Dialogue and Immersive Surround Sound
Expanded 32GB Memory for a Faster TV Digital Experience
Powered by Alpha 9 AI Processor Gen8
Wi-Fi 6E - the Smooth and Fast Streaming Experience, Low Latency, and Ultra-fast Speeds

Rated 4 out of 5 stars based on 21 reviews.

(21)

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Online Only

Costco Direct

Sony 55" Class - BRAVIA 2 II Series - 4K UHD Smart TV

$549.99

Price valid through 10/26/25

Qualifies for Costco Direct Savings. See Product Details.

Sony 55" Class - BRAVIA 2 II Series - 4K UHD Smart TV

3 Year Manufacturer Warranty
2 yr. Sony Pictures Core Streaming + 10 Movie Credits
4K Processor X1™ – Stunning Visuals with Rich Colors and Sharp Details
Motionflow XR 480 Reduces Motion Blur, for Smoother, more Natural Pictures
Dolby Atmos - Delivers Immersive 3D Sound with Precise Audio Placement

Rated 3 out of 5 stars based on 2 reviews.

(2)

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Online Only

Costco Direct

TCL 55" Class - QM6K Pro Series - 4K UHD QD-Mini LED Smart TV - Allstate 3-Year Protection Plan Bundle Included for 5 Years of Total Coverage*

$499.99

Price valid through 10/26/25

Qualifies for Costco Direct Savings. See Product Details.

TCL 55" Class - QM6K Pro Series - 4K UHD QD-Mini LED Smart TV - Allstate 3-Year Protection Plan Bundle Included for 5 Years of Total Coverage*

CrystGlow HVA Panel - Anti-reflective capability helps maintain high picture contrast
Backlit Voice Remote
144Hz Native Refesh Rate
QD-mini LED - New TCL Halo Control System, ensures a high-quality viewing experience
Dolby Vision IQ, HDR10+, HDR10, HLG

No Reviews

(0)

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Online Only

Costco Direct

Samsung 55" Class - QN70F Neo QLED Series - 4K Mini LED - Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

$779.99

Price valid through 11/2/25

Qualifies for Costco Direct Savings. See Product Details.

Samsung 55" Class - QN70F Neo QLED Series - 4K Mini LED - Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

Ultimate UHD Dimming - Enriches Vivid Colors and Deep Darks
Active Voice Amplifier Pro and Adaptive Sound Pro
Quantum Matrix Technology Care - Innovative Mini-LEDs Bring Details to Life
4K AI Upscaling - Boosts your Favorite Content to Captivating 4K Resolution
Motion Xcelerator 144Hz - Brings Smooth Motion to Sports & Tear-Free Gaming

Rated 4 out of 5 stars based on 8 reviews.

(8)

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Online Only

Samsung 55" Class - S90F OLED Series - 4K Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

$1,299.99

Price valid through 11/2/25

Samsung 55" Class - S90F OLED Series - 4K Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

Auto HDR Remastering Pro - Smartly Refines Content to HDR Quality by Scene
Wi-FI 6E
4K AI Upscaling Pro - Transforms Content to Impressive 4K Resolution
OLED HDR+: Powerful Brightness and Deeper Contrast in Every Pixel
Motion Xcelerator 144Hz - Brings Smooth Motion to Sports & Tear-Free Gaming

Rated 4.8 out of 5 stars based on 6 reviews.

(6)

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Costco Direct

Samsung 55" Class - U8000F Crystal UHD Series - 4K Smart TV

$349.99

Qualifies for Costco Direct Savings. See Product Details.

Samsung 55" Class - U8000F Crystal UHD Series - 4K Smart TV

HDMI Cable Included
UHD Dimming - Enriches Vivid Colors and Deep Darks
Adaptive Sound with Object Tracking Sound Lite
4K Upscaling - Upgrade Content You Love in Crisp 4K Clarity
Samsung Knox Security - Secures Personal Data with Triple-Layer Protection

Rated 2.7 out of 5 stars based on 49 reviews.

(49)

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Online Only

Costco Direct

Samsung 55" Class - The Frame Series - QLED 4K - Art Mode Vision AI Smart TV - 2025 - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

$1,099.99

Price valid through 10/26/25

Qualifies for Costco Direct Savings. See Product Details.

Samsung 55" Class - The Frame Series - QLED 4K - Art Mode Vision AI Smart TV - 2025 - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

Art Store 2 Year Subscription Included (Up to $100 Value)
Slim-Fit Wall Mount Included
Art Mode - Your Personal Art Gallery & Curated Art Showcased on Your TV
Artful Picture Quality with QLED - Lifelike Picture on, Museum-worthy Art Off
Samsung Vision AI - TV Personalized to You w/ AI-enhanced Picture & Sound

Rated 2.8 out of 5 stars based on 9 reviews.

(9)

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Online Only

Costco Direct

Sony 55" Class - BRAVIA 8 Series - 4K UHD OLED TV - Allstate 3-Year Protection Plan Bundle Included for 5 Years of Total Coverage*

$1,399.99

Price valid through 10/26/25

Qualifies for Costco Direct Savings. See Product Details.

Sony 55" Class - BRAVIA 8 Series - 4K UHD OLED TV - Allstate 3-Year Protection Plan Bundle Included for 5 Years of Total Coverage*

2-Year Sony Pictures Core Streaming + 15 Movie Credits
Premium Backlit Remote With Finder Function
Rich Color Enhancer - Boosts Neutral Color Tones
XR Processor™ - Dynamic Contrast and Color
XR OLED Motion™ - Blur-Free Picture Quality

Rated 4.6 out of 5 stars based on 822 reviews.

(822)

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Costco Direct

Hisense 55" Class - QD6 Series - 4K UHD QLED LCD TV

$199.97

Qualifies for Costco Direct Savings. See Product Details.

Hisense 55" Class - QD6 Series - 4K UHD QLED LCD TV

3 Year Warranty
QLED Quantum Dot Color - Realistic 4K Color and Contrast
Dolby Atmos and Dolby Vision
4K AI Upscaler
Fire TV - with Alexa Voice Remote

Rated 4.4 out of 5 stars based on 3365 reviews.

(3365)

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Online Only

Costco Direct

Samsung 55" Class - S95F OLED Series - 4K Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

$1,999.99

Price valid through 11/2/25

Qualifies for Costco Direct Savings. See Product Details.

Samsung 55" Class - S95F OLED Series - 4K Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

Auto HDR Remastering Pro - Smartly Refines Content to HDR Quality by Scene
Wi-Fi 6E
Glare Free - Say Goodbye to Distracting Reflections, Even in Bright Rooms
OLED HDR Pro - Powerful Brightness & Dramatic Contrast in Life-Like Picture
Motion Xcelerator 165Hz - Enjoy Smooth Motion & Virtually Tear-Free Gaming

Rated 5 out of 5 stars based on 5 reviews.

(5)

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Online Only

Costco Direct

LG 55" Class - OLED evo AI G5 Series - 4K Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

$1,999.99

Price valid through 10/26/25

Qualifies for Costco Direct Savings. See Product Details.

LG 55" Class - OLED evo AI G5 Series - 4K Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

Low Profile TV Wall Mount Included (Stand Not Included)
Angi Premier TV Mounting Service Included in Cart ($69.99 Value)
45% Brighter While Reducing Glare and Reflections
Powered by the Alpha 11 AI Processor Gen2
Wi-Fi 6E - the Smooth and Fast Streaming Experience, Low Latency, and Ultra-fast Speeds

Rated 4 out of 5 stars based on 5 reviews.

(5)

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Costco Direct

$449.97

Sony 55" Class - BRAVIA 3 Series - 4K UHD LED LCD TV

3-Year Warranty
2-year Sony Pictures Core Streaming + 10 Movie Credits
Premium Backlit Remote
Rich Color Enhancer - Boosts Neutral Color Tones
4K HDR Processor X1™ - Dynamic Contrast and Color

Rated 4.4 out of 5 stars based on 678 reviews.

(678)

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Online Only

Costco Direct

Samsung 55" Class - QN80F Neo QLED Series - 4K Mini-LED - Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

$999.99

Price valid through 11/2/25

Qualifies for Costco Direct Savings. See Product Details.

Samsung 55" Class - QN80F Neo QLED Series - 4K Mini-LED - Vision AI Smart TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*

Ultimate UHD Dimming - Enriches Vivid Colors and Deep Darks
4CH 40W Dolby Atmos™ and Object Tracking Sound Lite
Quantum Matrix Technology Care - Amazing Details Revealed with Mini-LEDs
Motion Xcelerator 144Hz - Brings Smooth Motion to Sports & Tear-Free Gaming
4K AI Upscaling - Boosts Your Favorite Content to Captivating 4K Resolution

Rated 5 out of 5 stars based on 3 reviews.

(3)

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Costco Direct

LG 55" Class - OLED C4 Series - 4K UHD OLED TV - AllState 3-Year Protection Plan Bundle Included for 5 Years of Total Coverage*

$1,199.99

Price valid through 10/26/25

Qualifies for Costco Direct Savings. See Product Details.

LG 55" Class - OLED C4 Series - 4K UHD OLED TV - AllState 3-Year Protection Plan Bundle Included for 5 Years of Total Coverage*

Magic Remote with Magic Tap (NFC) - Easily Share your Contents Between TV & Mobile
Wi-Fi 6E - the Smooth and Fast Streaming Experience, Low Latency, and Ultra-fast Speeds
With OLED’s Over 8.3 Million Self-lit Pixels See Perfect Black and Luminous Colors
Powered by α9 AI Processor Gen7
WebOS & LG Channels: View Favorite Apps & 300+ Channels, Plus up to 5 Years of Updates